IAA at the International Fashion Week in Dubai


At the invitation of the Ministry of Development, MSB had the pleasure to take part in the Outgoing Economic Mission organized as part of the International Fashion Week event in Dubai, which took place on October 22-24, 2020.

The purpose of the Mission was to gain knowledge about a given market, identify competition, gain business contacts, exchange experiences between the participants of the Mission, and educate in the field of export activities.

As part of the event, we also had the opportunity to meet the representative of PAiH in Dubai - Mrs Magdalena Radzka, with whom we talked about the challenges of the industry related to the expansion to GCC countries, obtaining a trusted distributor, promoting brands on the market, preparation for EXPO 2020 in Dubai (X. 2020-III.2021) and a message about our Bursztynisko magazine. The Amber Magazine, which is the only magazine representing the amber industry.

At the national stand, we promoted the amber industry, the IAA and their members and our main goals. During the press briefing, the director of the IAA office, Aleksandra Harasiuk, gave a presentation on the IAA, amber industry and answered questions from participants. We also had a chance to present the jewelery of the IAA members: ART7, S&A Jewelery Design, A2 Jewelery, CHILLI Jewelery and Galeria Amber PRESTIGE.

On Saturday, the third day of the fair, just before the awards were presented to the designers, the amber jewelery of the above-mentioned companies had the opportunity to decorate models that presented a collection of the wedding dresses by Diana Walkiewicz from the DeVu company.

Thanks to the successful cooperation, we have received an invitation to cooperate on the next International Fashion Week events organized by Cheryle Dias (founder), which also organizes IFW in New York, Milan, Rome, Paris, London.